QR codes are making a big comeback.
How big?
A recent survey in the US by MobileIron, shows 72% of people scanned a QR code in the past month.
Nowhere is the use of QR codes more noticeable than at your local grocery store where brands are looking to enhance a shopper’s experience.
So I went on a virtual store check with Shelfgram.com to see how some CPGs are using QR codes, After reviewing pictures from stores across Canada, I have observed the top 3 ways brand are QR codes are
- Share Recipes
- Share product information
- Share details on a promotional offers
Are you using QR codes in your marketing campaigns? Are they working?
Leave me a comment and let me know.
Until next time, thanks for visiting.
