As 2023 comes to a close, I want to share with you my top three trends that will shape omnichannel marketing in 2024: 1. Prioritize Value Offers: In the current economic landscape, for the foreseeable future, consumers are going to be budget-conscious in order to stretch their grocery budgets. As a result, Consumer Packaged Goods …

Omnichannel Marketing Trends for CPG in 2024 Read More »

Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success. In this landscape, marketing consultants serve as invaluable assets, offering expertise, fresh perspectives, and specialized skills. This blog delves into some of the myriad benefits that marketing consultants bring to agencies, spanning from augmenting the …

Top 10 Benefits of Hiring a Marketing Consultant Read More »

One of the questions I get asked most often by my CPG clients is “how can we improve our sales conversion rates?” via Ecommerce sites or in-store. Typically, I advise clients that driving higher conversion rates starts in the pre-shop phase of the shopper journey by driving consideration utilizing shopper digital media with a goal …

Shopping Lists help drive sales conversion! Read More »

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all Canadians use at least one type of loyalty reward program led by the PC Optimum card with 91% penetration. And with the cost of groceries continuing to rise, rewards programs will maintain their popularity with …

Loyalty Rewards Programs Help Retailers Retain Customers Read More »

With predictions that sales will reach $85 Billion by 2026 (source: Forrester), retail media networks are rapidly assuming a pivotal role in the grocery industry, with an increasing number of food retailers either entering the space or adding to existing digital offerings via E-commerce sites or mobile loyalty apps with a goal of driving pre-shop consideration …

Retail Media to Reach $85B in Sales By Moving In-Store Read More »

FACT: 95% of the consumer package goods (CPG) omnichannel marketing briefs I read have brands wanting to target Gen Z and/or Millennial audiences. But, isn’t it time for CPG brands to start shifting some advertising dollars to reach older Gen X and Baby Boomer audiences? Consider this. By 2028, the older 60+ age group will …

Omnichannel Marketing and Targeting Older Generations in 2023 Read More »

As reported in a Globe & Mail newspaper story in  the Institute of Canadian Agencies (ICA) Talent Census Report showed only 11% of the marketing agency workforce was older than age 51!  Crazy when you compare the broader labour market in Canada where persons age 51+ account for 35.42% of the workforce. In fact, 70% of the …

Ageism Running Rampant in Marketing Agencies Read More »

Omnichannel marketing is evolving so here are my predictions on what the top 5 trends for 2023 will be within CPG that will dominate the grocery landscape. 1. Brands will increase focus on online grocery shopping While in-store will remain the #1 channel for grocery shopping, many brands are starting to invest more dollars to …

2023 Omnichannel Marketing Trends Read More »

Retailer media networks are gaining in popularity according to a trends report from the Path to Purchase Institute (P2PI) in the USA. The survey, which includes insights from 166 marketing executives, shows retailer media networks was the number one most important omnichannel tactic in 2022. In fact, the P2PI survey shows that investment in retailer …

Omnichannel Marketing & the Growth of Retail Media Networks Read More »