SHOPPER MARKETING MINUTE: QR CODES ARE MAKING A COMEBACK

QR codes are making a big comeback.

How big? 

A recent survey in the US by MobileIron, shows 72% of people scanned a QR code in the past month.

Nowhere is the use of QR codes more noticeable than at your local grocery store where brands are looking to enhance a shopper’s experience.

So I went on a virtual store check with Shelfgram.com to see how some CPGs are using QR codes, After reviewing pictures from stores across Canada, I have observed the top 3 ways brand are QR codes are

  • Share Recipes
  • Share product information
  • Share details on a promotional offers

Are you using QR codes in your marketing campaigns?  Are they working? 

Leave me a comment and let me know.

Until next time, thanks for visiting.

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