In this episode of Shopper Marketing Minute, I discuss how CPGs can win with shoppers by offering both monetary and non-monetary value adds. Read the full transcript below:
Today I want to talk about VALUE FOR SHOPPERS because as food prices rise and financial pressure on families intensifies, shoppers are looking for value when they go food shopping. In fact, a recent survey shows 88% of shoppers are “actively seeking” a sale price or special offer in-store and 79% online.
So as a CPG company, should a price promotion or digital coupon be part of the shopper marketing mix?
Absolutely.
But, I also recommend CPG’s surprise and delight shoppers by offering them non-monetary VALUE ADDS such as:
1. Provide easy meal solution ideas
2. Offer bonus points through a retailer loyalty program
3. Or giving them access to their social community to share their stories.
Net, net — value does not always have to equate to a price drop to win with shoppers.
If you have an opinion on this topic, please leave a comment.
Until next time…thanks for watching.[/vc_column_text][/vc_column][/vc_row]
