Shopper Marketing Strategy: Drive sales conversion by getting on shopping list
Shopping List Marketing
I speak with clients all the time about the increasing importance of reaching shoppers pre-shop to drive consideration to ensure their product gets on the “shopping list”. In fact, a recent Caddle study shows 73% of Canadian shoppers are pre-planning grocery shopping trips.
But, how important is it to actually get on a grocery shopping list?
VERY!
Two stats I recently read jump right out:
- 90% of shoppers reference a grocery shopping list in-store (Source: IRI Worldwide)
- 81% of products on a shopping list get purchased (Source: List Builder Survey)
So, if it’s important to reach shoppers pre-shop and get on the shopping list, wouldn’t it be amazing to have a digital ad solution that allows you to reach shoppers while they are building their lists.
Now there is … with AdAdapted.
AdAdapted is a mobile advertising platform that uses patented technology to drive sales conversion for CPGs by getting branded products onto digital shopping list apps and/or directly into retailer E-commerce shopping carts
![Shopper Marketing Strategy: Shopping List Marketing](https://jamzmarketing.com/wp-content/uploads/2022/02/GoodDayChocolate_Add-to-ListF-1024x827.png)
What makes AdAdapted unique?
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Ability to reach an exclusive shopper audience with digital ads via 31 mobile shopping list apps in Canada representing 6.2 million unique Canadian mobile devices.
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It allows brands to serve digital ads to the same shopper audience via any other apps installed on their mobile device.
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It’s patented Add-It™ technology allows shoppers to add the featured product to their digital shopping list or shopping cart without leaving the app.
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Advanced targeting capabilities based on proprietary 1st party data
Check them out here: https://www.adadapted.com
I am always on the lookout for technology-based solutions so if you one I should know about leave a message.
Until next time, thanks for visiting.