Shopper Marketing Strategy: Drive sales conversion by getting on shopping list
Shopping List Marketing
I speak with clients all the time about the increasing importance of reaching shoppers pre-shop to drive consideration to ensure their product gets on the “shopping list”. In fact, a recent Caddle study shows 73% of Canadian shoppers are pre-planning grocery shopping trips.
But, how important is it to actually get on a grocery shopping list?
VERY!
Two stats I recently read jump right out:
- 90% of shoppers reference a grocery shopping list in-store (Source: IRI Worldwide)
- 81% of products on a shopping list get purchased (Source: List Builder Survey)
So, if it’s important to reach shoppers pre-shop and get on the shopping list, wouldn’t it be amazing to have a digital ad solution that allows you to reach shoppers while they are building their lists.
Now there is … with AdAdapted.
AdAdapted is a mobile advertising platform that uses patented technology to drive sales conversion for CPGs by getting branded products onto digital shopping list apps and/or directly into retailer E-commerce shopping carts
What makes AdAdapted unique?
Check them out here: https://www.adadapted.com
I am always on the lookout for technology-based solutions so if you one I should know about leave a message.
Until next time, thanks for visiting.
