Shopper Marketing Minute – My Shopping Habits Are Changing

I report and share my viewpoint frequently on rapidly changing shopping behaviour in the grocery channel. So this episode a little curve ball as I want to provide insight into how my family’s shopping habits have changed.

1.Pre-shop planning in my household is way up. We are meal planning, taking inventory of our pantry and making a detailed shopping list starting 2-3 days before we shop.\

2. We are influenced by value offers switching brands and buying more private label products than ever before.

3. Our in-store shopping trips are down 75% with Ecommerce now our family’s primary method to shop with both home delivery and curbside pick-up through retailers including Amazon, Walmart Click & Collect and Loblaw’s PC Express getting most of our grocery shopping dollars.

How have your shopping habits changed?

Leave a comment and let me know.

Until next time …

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