Shopper Marketing Minute – Shelf Media Innovation

It has been a long time since I have seen any innovation with in-store advertising until I recently came across Tokinomo — creators of new robotic advertising technology.

The technology literally brings products to life at shelf with motion, audio and light interacting with shoppers as they walk by a shelf. Pretty cool. And it works — with an average sales increase of 200% even when brand are not offering a price discount.

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