In this episode I discuss one of things I hate most about being a shopper marketer — doing store checks. Full transcript below.
Today I want to discuss one of things I hate most about being a shopper marketer — doing store checks. Who among us likes to give up a day in the office, driving around 1 city visiting maybe 5 stores, walking up and down aisles in the pursuit of shelf media and in-store displays to take pictures — just to spend another day putting the pictures into a PowerPoint presentation to send of to your clients who may or not appreciate your efforts
Talk about an antiquated activity.
But now, “there’s an app for that” — called Shelfgram. Shelfgram aggregates in-store photos from around the web and through direct uploads which allows me to do store checks from the comfort of my home office exploring thousands of stores at a click of a mouse.
And, I can tell you, as a Shopper Marketing consultant, Shelfgram is an invaluable tool which I use frequently to gain category and competitive brand insights to share with my clients.
If it sounds like I am a fan of Shelfgram — you’re right. So, check it out at yourself Shelfgram.com or download the app.
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