shopper marketing - JAMZ Marketing

Shopper Marketing Minute – Shopper Value

In this episode of Shopper Marketing Minute, I discuss how CPGs can win with shoppers by offering both monetary and non-monetary value adds. Read the full transcript below:

Today I want to talk about VALUE FOR SHOPPERS because as food prices rise and financial pressure on families intensifies, shoppers are looking for value when they go food shopping. In fact, a recent survey shows 88% of shoppers are “actively seeking” a sale price or special offer in-store and 79% online.

So as a CPG company, should a price promotion or digital coupon be part of the shopper marketing mix?

Absolutely.

But, I also recommend CPG’s surprise and delight shoppers by offering them non-monetary VALUE ADDS such as:

1. Provide easy meal solution ideas
2. Offer bonus points through a retailer loyalty program
3. Or giving them access to their social community to share their stories.

Net, net — value does not always have to equate to a price drop to win with shoppers.

If you have an opinion on this topic, please leave a comment.

Until next time…thanks for watching.[/vc_column_text][/vc_column][/vc_row]

Shopper Marketing Minute – Online Grocery Sales Surging

Leave a Comment / Shopper Marketing / By Aaron Richman / May 20, 2020

In this episode of Shopper Marketing Minute I discuss the emergence of online grocery sales during the COVID19 crisis and our recommendations for CPG marketing investments. Read the full transcript below;

During the COVID19 crisis, online grocery shopping is surging with a 37% increase in sales between March and April. This makes me wonder why some industry experts are suggesting there will be a large drop off in Ecommerce grocery sales post-pandemic. For me E-commerce will be a big winner long term as shoppers become accustomed to the ease and convenience of online grocery shopping.

As a Shopper Marketing professional, I am advising my CPG clients to invest marketing dollars in 2 key areas:

1. Pre-Shop digital media such as digital ads or digital flyers targeting shoppers based on purchase habits to drive them to key retailer sites.

2. Creating content showcasing the brand on retailer sites and then utilizing on-site digital ads and search to drive shoppers to the content.

If you have an opinion on this topic, please leave a comment.

Until next time…thanks for visiting.

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