qr codes

QR Codes Are Changing the Way CPG Engage Shoppers in Grocery Stores

QR codes increasing popular with CPGs to engage shoppers in store.
QR codes increasingly popular with CPGs to engage shoppers in store.

“SCAN ME!”

These two short words are enhancing shopping experiences with Consumer Packaged Goods (CPG) brands in grocery stores every day. The reason? There’s a growing trend among CPG brands to incorporate QR codes into their product packaging, point-of-sale materials, displays, and shelf advertising.In fact, according to the 2023 Bitly QR Code Trends Report, QR code creation in the retail and CPG industries grew by 88% year-over-year.

But why are CPG companies accelerating their use of QR codes?

  • CONVENIENCE: with a simple scan using a smartphone camera consumers can access a wealth of information at the point of purchase.
  • ENHANCED SHOPPER ENGAGEMENT: QR codes allow brands to easily distribute relevant content such as videos, recipe ideas, savings offers and contest details.
  • PERSONALIZATION: QR codes can be programmed to deliver personal content based on location, day of week, daypart and more, all helping to build brand loyalty.
  • ADAPTABILITY AND VERSATILITY: The content linked to a QR code can be updated without changing the code itself allowing CPG brands to keep content current and
  • DATA COLLECTION AND ANALYTICS: QR codes are a gateway to valuable first-party consumer data for CPGs. Each scan can be tracked, providing insights into consumer behavior, preferences, and the effectiveness of marketing campaigns.
QR code growth by industry (Source: Bitly)
QR code growth by industry (Source: Bitly)

How are your brands using QR codes? Let me know in the comments. In the meantime you can check out the full Bitly 2023 QR Code Trends Report by clicking here.

#qrcodes #shopperengagement #omnichannel #shoppermarketing #marketingconsultant #personalization #retailmarketing #cpg

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Shopper Marketing Minute: Qr Codes Are Making A Comeback

SHOPPER MARKETING MINUTE: QR CODES ARE MAKING A COMEBACK

QR codes are making a big comeback.

How big? 

A recent survey in the US by MobileIron, shows 72% of people scanned a QR code in the past month.

Nowhere is the use of QR codes more noticeable than at your local grocery store where brands are looking to enhance a shopper’s experience.

So I went on a virtual store check with Shelfgram.com to see how some CPGs are using QR codes, After reviewing pictures from stores across Canada, I have observed the top 3 ways brand are QR codes are

  • Share Recipes
  • Share product information
  • Share details on a promotional offers

Are you using QR codes in your marketing campaigns?  Are they working? 

Leave me a comment and let me know.

Until next time, thanks for visiting.

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