Exclusive Insights on Social Media Usage in Canada!
I’m thrilled to share some exclusive research from my friends Caddle, brought to you by ME!
In today’s digital age, social media plays a crucial role in the shopper journey. These platforms are a primary source for discovering new products, shaping purchase decisions through influencer and user-generated content, providing social proof when friends and family endorse a product, and offering compelling visual content that encourages purchase decisions.
For brands, social media provides a platform to expand brand consideration, foster direct relationships with consumers and collect valuable data on consumer preferences, behaviours and feedback to inform marketing strategies.
This is where Caddle comes in. Recently, Caddle, which boasts the largest active daily and monthly panels in Canada with 10,000+ daily active users and 100,000+ active monthly users, surveyed 9,649 Canadians. The survey, weighted by age, gender and Province, explored their usage of four key social media platforms: Instagram, X (formerly Twitter), Pinterest and Snapchat.
Here are some key insights from the research:
- Among the four social media platforms, Instagram leads in popularity with 55% of Canadians using it, followed by Snapchat (53%), Pinterest (40%) and X/Twitter (27%).
- Canadians are highly engaged with Instagram with 70.2% of users accessing the platform at least once daily, and 38.3% spending 1-5 hours per week on it.
- Only Snapchat has a higher engagement rate with 73.4% of users on the platform daily. However, only 27.3% of users spend 1-5 hours per week on it.
- Engagement rates and weekly usage rates for Pinterest (25.4%/23.4%) and X/Twitter (51.3%/26.4%) are lower than the competition.
- In terms of customer satisfaction rates, Snapchat leads with 54.5% of users stating they are “very satisfied” with the platform followed by Instagram (35.4%), Pinterest (35.4%) and X/Twitter (30.5%).
A final thought: It’s essential for brands to understand that platforms like Instagram and Snapchat, with their high engagement rates, are pivotal in influencing purchase decisions. Brands should leverage the power of influencer partnerships and user-generated content to drive authentic engagement and build trust with the consumer.
_____________________________________________________________________________For more information on the Caddle go to www.getcaddle.com or reach out to Colleen Martin on LinkedIn.
For information on my consulting services visit www.jamzmarketing.com
For more insights from the shopper marketing world check out my blogs at www.jamzmarketing.com/blog.
