“SCAN ME!”
These two short words are enhancing shopping experiences with Consumer Packaged Goods (CPG) brands in grocery stores every day. The reason? There’s a growing trend among CPG brands to incorporate QR codes into their product packaging, point-of-sale materials, displays, and shelf advertising.In fact, according to the 2023 Bitly QR Code Trends Report, QR code creation in the retail and CPG industries grew by 88% year-over-year.
But why are CPG companies accelerating their use of QR codes?
- CONVENIENCE: with a simple scan using a smartphone camera consumers can access a wealth of information at the point of purchase.
- ENHANCED SHOPPER ENGAGEMENT: QR codes allow brands to easily distribute relevant content such as videos, recipe ideas, savings offers and contest details.
- PERSONALIZATION: QR codes can be programmed to deliver personal content based on location, day of week, daypart and more, all helping to build brand loyalty.
- ADAPTABILITY AND VERSATILITY: The content linked to a QR code can be updated without changing the code itself allowing CPG brands to keep content current and
- DATA COLLECTION AND ANALYTICS: QR codes are a gateway to valuable first-party consumer data for CPGs. Each scan can be tracked, providing insights into consumer behavior, preferences, and the effectiveness of marketing campaigns.
How are your brands using QR codes? Let me know in the comments. In the meantime you can check out the full Bitly 2023 QR Code Trends Report by clicking here.
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