Image courtesy Clark Tibbs via Unsplash Five Key Attributes of a Shopper Marketing Consultant Recently, several connections looking to make…
Higher grocery prices has major impact on shoppers. Using coupons is the most popular cost-saving strategy consumers intend to follow…
2021 was an exciting year in shopper marketing highlighted by the rapid expansion of E-Commerce, advancements in technology and the…
https://vimeo.com/manage/videos/614533445 Yellow school buses are quintessentially connected to back-to-school, but is it time for brands to look at different iconography?…
https://player.vimeo.com/video/566693061 QR codes are making a big comeback. How big? A recent survey in the US by MobileIron, shows 72%…
https://player.vimeo.com/video/557273030 Welcome to the Shopper Marketing Minute. As Canada slowly starts to open up post-pandemic, Marketers are wondering which grocery…
For me, the car buying experience is an unpleasant one. Overbearing sales reps and managers using their sales 101/Herb Tarlick…
https://player.vimeo.com/video/430795800 In this episode of Shopper Marketing Minute, I discuss whether or not the timing is right for CPGs to…
https://vimeo.com/426509310 In this episode of Shopper Marketing Minute, I discuss how COVID19 inadvertently is causing the largest product trial program…
https://vimeo.com/426506784 In this episode of Shopper Marketing Minute, I discuss how CPGs can win with shoppers by offering both monetary…
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