Shopper Marketing

Shopper Marketing Minute: Top Changes in Shopping Behavior in 2020

https://player.vimeo.com/video/490872734 In this episode, I discuss the top 3 changes in shopping behavior during 2020. First, we have seen an…

4 years ago

Shopper Marketing Minute: Data Collection & Privacy

https://player.vimeo.com/video/479993563 In this episode I discuss the collection of shopper data and privacy. As a shopper marketing consultant, I deal…

4 years ago

Shopper Marketing Minute – Shelf Media Innovation

https://player.vimeo.com/video/473973836 It has been a long time since I have seen any innovation with in-store advertising until I recently came…

4 years ago

Shopper Marketing Minute – Will COVID Kill the Holiday Shopping Season?

https://player.vimeo.com/video/455818607 In this episode I explore the impact of COVID on the holiday shopping season.  In the last few days, I…

4 years ago

Shopper Marketing Minute – Digital Media & the Shopper Journey

https://player.vimeo.com/video/448709281 In this episode, I discuss shopper digital media and the importance of reaching shoppers with timely, relevant content throughout…

4 years ago

Shopper Marketing Minute – Store Checks Interrupted

https://player.vimeo.com/video/446822317 In this episode I discuss one of things I hate most about being a shopper marketer --- doing store…

4 years ago

Shopper Marketing Minute: In-Store Media in a Shopper Digital Ad World

https://player.vimeo.com/video/442338167 In this episode of the Shopper Marketing Minute want to answer the question -- is there a role for…

4 years ago

Shopper Marketing Minute – Why I Love Shopper Digital Media

https://player.vimeo.com/video/439301608 In this episode of the Shopper Marketing Minute I  share with you why I love pre-shop, shopper digital media.…

4 years ago

Shopper Marketing Minute – Is the “C” Word Really Dirty?

https://player.vimeo.com/video/438238609 In this episode of the Shopper Marketing Minute I shift gears from talking about one “C” word COVID and…

4 years ago

Shopper Marketing Minute – Impact of Private Label Brands

https://player.vimeo.com/video/435838964 In this episode of the Shopper Marketing Minute, I explore the impact privatebrands are having on national…

4 years ago

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