I speak with clients all the time about the increasing importance of reaching shoppers pre-shop to drive consideration to ensure…
2021 was an exciting year in shopper marketing highlighted by the rapid expansion of E-Commerce, advancements in technology and the…
I think the pairing of Netflix, the world’s largest entertainment streaming service, and Walmart, the largest retailer in the USA, to launch…
https://vimeo.com/manage/videos/614533445 Yellow school buses are quintessentially connected to back-to-school, but is it time for brands to look at different iconography?…
https://player.vimeo.com/video/566693061 QR codes are making a big comeback. How big? A recent survey in the US by MobileIron, shows 72%…
https://player.vimeo.com/video/559642254 AI, AR, VR, QR, livestreaming, in-store robots, beacons and more. All technology solutions all developing at a rapid rate…
https://player.vimeo.com/video/557273030 Welcome to the Shopper Marketing Minute. As Canada slowly starts to open up post-pandemic, Marketers are wondering which grocery…
For me, the car buying experience is an unpleasant one. Overbearing sales reps and managers using their sales 101/Herb Tarlick…
https://player.vimeo.com/video/510885308 I report and share my viewpoint frequently on rapidly changing shopping behaviour in the grocery channel. So this episode…
https://player.vimeo.com/video/499249785 Like many Canadians, my online shopping habits have changed dramatically in the last 9 months. In fact, if I…
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