When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers. From a shopper’s perspective, many are enjoying the promotion by collecting the cards, which are free with a $25 purchase, with their children. However, other shoppers are questioning the promotion, as they are primarily interested […]

Here’s a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success. In this landscape, hiring a marketing consultant like me can be a game-changer. I offer expertise, fresh perspectives, and specialized skills that are invaluable […]

Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in different contexts

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing in-person store checks in grocery stores. This morning I did a store visit of the local Kroger grocery store. As I was walking through it, I made some key observations. 1-FLOOR MEDIA: For a variety […]

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are crucial for understanding customer preferences, improving products, and enhancing overall brand strategy.

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought to you by ME!   In today’s digital age, social media plays a crucial role in the shopper journey. These platforms are a primary source for discovering new products, shaping purchase decisions through influencer and […]

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the vast majority of consumers (99.75%) who consult Ratings and Reviews when shopping online or pre-planning shopping trips before purchasing a product. (I need to meet the 0.25% who don’t use reviews! 😊) How important are […]