Aaron Richman

Shopper Marketing Strategy: Shopping List Marketing

I speak with clients all the time about the increasing importance of reaching shoppers pre-shop to drive consideration to ensure…

3 years ago

Aaron’s Top 5 CPG Shopper Marketing Trends for 2022

2021 was an exciting year in shopper marketing highlighted by the rapid expansion of E-Commerce, advancements in technology and the…

3 years ago

Walmart Teams with Netflix for Online Shopping Hub

I think the pairing of Netflix, the world’s largest entertainment streaming service, and Walmart, the largest retailer in the USA, to launch…

3 years ago

Shopper Marketing Minute: Back-to-School Displays

https://vimeo.com/manage/videos/614533445 Yellow school buses are quintessentially connected to back-to-school, but is it time for brands to look at different iconography?…

3 years ago

SHOPPER MARKETING MINUTE: QR CODES ARE MAKING A COMEBACK

https://player.vimeo.com/video/566693061 QR codes are making a big comeback. How big?  A recent survey in the US by MobileIron, shows 72%…

3 years ago

Shopper Marketing Minute: Technology & Shopper Engagement

https://player.vimeo.com/video/559642254 AI, AR, VR, QR, livestreaming, in-store robots, beacons and more. All technology solutions all developing at a rapid rate…

3 years ago

SHOPPER MARKETING MINUTE: POST-COVID GROCERY SHOPPING BEHAVIOUR

https://player.vimeo.com/video/557273030 Welcome to the Shopper Marketing Minute. As Canada slowly starts to open up post-pandemic, Marketers are wondering which grocery…

3 years ago

COVID HAS IMPROVED THE CAR BUYING EXPERIENCE!

For me, the car buying experience is an unpleasant one. Overbearing sales reps and managers using their sales 101/Herb Tarlick…

4 years ago

Shopper Marketing Minute – My Shopping Habits Are Changing

https://player.vimeo.com/video/510885308 I report and share my viewpoint frequently on rapidly changing shopping behaviour in the grocery channel. So this episode…

4 years ago

Shopper Marketing Minute: Amazon & Online Shopping Habits

https://player.vimeo.com/video/499249785 Like many Canadians, my online shopping habits have changed dramatically in the last 9 months. In fact, if I…

4 years ago

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