Top 10 Benefits of Hiring Aaron Richman
Here’s a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success. In this landscape, hiring a marketing consultant like me can be a game-changer. I offer expertise, fresh perspectives, and specialized skills that are invaluable […]
Ratings and Reviews: The Battle Between Incentivized and Non-incentivized
Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in different contexts
5 Exciting Insights from My Kroger Store Visit in Toledo Ohio
Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing in-person store checks in grocery stores. This morning I did a store visit of the local Kroger grocery store. As I was walking through it, I made some key observations. 1-FLOOR MEDIA: For a variety […]
Ratings and Reviews Unlock a Goldmine of Consumer Insights
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are crucial for understanding customer preferences, improving products, and enhancing overall brand strategy.
5 Interesting Social Media Insights Exclusively from Caddle
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought to you by ME! In today’s digital age, social media plays a crucial role in the shopper journey. These platforms are a primary source for discovering new products, shaping purchase decisions through influencer and […]
Ratings and Reviews Increase Sales Conversion for CPGs
Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.
I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant
This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto
Ratings & Reviews are #1 in Driving Consumer Purchase Decisions
♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you? If so, you are among the vast majority of consumers (99.75%) who consult Ratings and Reviews when shopping online or pre-planning shopping trips before purchasing a product. (I need to meet the 0.25% who don’t use reviews! 😊) How important are […]
The Lost Art of Near-Pack Gift Programs
I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack gift with purchase (GWP) program. Coors was offering shoppers a free cowboy hat with the purchase of two 6 packs of beer as part of sponsorship program with the popular Boots and Hearts — Canada’s […]
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