Month: August 2023

Digital shopping list app

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales conversion rates?” via Ecommerce sites or in-store.

Typically, I advise clients that driving higher conversion rates starts in the pre-shop phase of the shopper journey by driving consideration utilizing shopper digital media with a goal of literally getting their brand on a consumer’s shopping list. Why is this so important? Well, according to a new research study from my friends at AdAdapted from their whitepaper titled “The CPG Pre-Planning Report”, shopping lists are an important part of the path to purchase.

Here are a few top-line insights:

  • 82.1% of shoppers use a shopping list “often” or always.
  • 80.1% of consumers use both pen-and-paper and digital grocery shopping lists.
  • 54.3% of survey respondents use pen-and-paper while 49.6% note using a digital grocery list “often” or “always.”
  • Individuals across all age demographics utilize both types of lists, but Gen Z and Millennials tend to use digital shopping lists more often.
  • Consumers have a range of digital options available for managing their grocery lists including basic note-keeping apps (58.8%), digital grocery list apps (41.8%) and retail eCommerce apps (40.4%).
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Shopping list apps are increasing in popularity with grocery shoppers

For more insights you can download a copy of AdAdapted’s full report by clicking here.

AdAdapted ads solution helps brands get on shopping lists and into shopping carts

And if you want help getting your brand onto shopping lists and into shopping carts consider AdAdapted’s media advertising solution which focuses on a new advertising genre: shopping list marketing. It is a solution many of my clients have used to drive consideration and sales lift.

A top line overview:

  • AdAdapted is a mobile only ad platform using patented technology.
  • AdAdapted’s solution allows brands to reach an exclusive shopper audience by serving ads via digital shopping list apps across North America.  In the USA, there are 130 million Americans who have a grocery shopping list app on their mobile device with 46 million active users every week.  In Canada, there 6.2 million Canadians who have an app with around 750,000 active weekly users.
  • The solution also allows brands to also serve ads on any other app on a shopper’s phone using mobile device IDs.  For example, if a shopper has a digital shopping list and The Weather Channel on their mobile device, AdAdapted can serve ads to both apps.
  • Using patented Add-It™ technology allows shoppers to add the featured product to their shopping list app or directly to a retailer shopping cart without leaving the app.
  • Utilizing first-party data AdAdapted can hyper-target ads, for example, to category users, competitive brand buyersand within proximity of key retail stores.

If you want to know more about AdAdapted’s shopping list ad solution feel free to contact me at aaron@jamzmarketing.com or check out their website by clicking here.

Until next time, thanks for visiting.

 

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Loyalty Rewards Programs Help Retailers Retain Customers

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all Canadians use at least one type of loyalty reward program led by the PC Optimum card with 91% penetration. And with the cost of groceries continuing to rise, rewards programs will maintain their popularity with consumers who are seeking out value-based offers in order to stretch their weekly shopping budget.

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Sobeys Scene card loyalty rewards program POS in-store.

For grocery retailers, the benefits of loyalty rewards programs are plentiful and include:

* Customer acquisition – According to the Caddle research study, loyalty programs rank second behind price on things Canadians consider when deciding where to shop.  Moreover, 51% of shoppers state loyalty programs play a key role in choosing where to shop.

*Customer retention: Loyalty programs are highly beneficial to grocery retailers, bringing them repeat customers, larger basket sizes and higher customer lifetime value. In fact, if a retailer stopped their loyalty rewards program, 74% of shoppers would change their shopping habits by shopping at the store less frequently.

*Zero-party Data: Loyalty programs allow grocery retailers to capture historical purchase data that can be utilized to improve marketing strategy, to develop seamless online and in-store shopping experiences and to personalize messaging and offers to individual shoppers.

Finally, despite high consumer usage and satisfaction, retailers face two key challenges moving forward to ensure their loyalty rewards programs. First, shoppers want more personalized offers with 44% of Canadians stating more relevant offers would motivate them to use their loyalty rewards program. And second, shoppers want the ability to redeem loyalty points in more places than just the retailer stores.

It will be interesting to see how loyalty rewards programs evolve over the next 12-18 months.  If you have a comment, please leave one.  Until next time, thanks for reading.

Check out the full Caddle report on The Shifting Landscape of Consumer Loyalty by clicking here.