October 2021

I think the pairing of Netflix, the world’s largest entertainment streaming service, and Walmart, the largest retailer in the USA, to launch a Netflix Hub on Walmart.com is an interesting one.

For Netflix, this new relationship provides the largest dedicated online shopping destination for Netflix merchandise in the USA as well as the streamer’s first-ever digital storefront with a national retailer.  

For Walmart, it’s about content, providing Walmart customers and Netflix Super Fans with a new, exciting entertainment destination.

Beyond sales conversion, this relationship is about one other thing: DATA and how both companies utilize it to drive shopper/user engagement.

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