Shopper Marketing Minute: Amazon & Online Shopping Habits

Like many Canadians, my online shopping habits have changed dramatically in the last 9 months. In fact, if I go a day without a home delivery. My life somehow seems incomplete.

My preferred Ecommerce site – Amazon. And it seems I am not alone. A recent Caddle research study shows:

  • 58% of Canadian shoppers have an Amazon Prime membership or access someone else’s account
  • 35% of Canadians are using Amazon to compare prices

And why is Amazon so popular?  One of the reasons may be the fact 69% of shoppers state price as the #1 factor for shopping on Amazon.

Have your online shopping habits changed?

I am interested in finding out so leave a comment.

Until next time, thanks for watching.