It has been a long time since I have seen any innovation with in-store advertising until I recently came across Tokinomo — creators of new robotic advertising technology.
The technology literally brings products to life at shelf with motion, audio and light interacting with shoppers as they walk by a shelf. Pretty cool. And it works — with an average sales increase of 200% even when brand are not offering a price discount.
Have a comment please leave one.
If not, see you next time.
When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among…
Here's a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in…
Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in…
Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights…
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research…
This website uses cookies.