In this episode of the Shopper Marketing Minute I shift gears from talking about one “C” word COVID and its impact on shopper behaviour to another — Consultant! For full transcript see below.
For some reason, when tell people I am a Marketing Consultant it generates mixed reactions from “What exactly does that mean?” to “You must be really expensive” to, my personal favorite … “Geez your one of them?”.
Yes – I am one of them. I am expert in shopper marketing. Hired to step in and help companies build strategic plans targeting shoppers based on insights that drive — here’s another C word — CONVERSION.
As one of my Clients recently told me — I am the ‘secret sauce’ to helping his team develop shopper marketing initiatives.
So if you are in need of some help send me a private message.
Until next time. Thanks for watching.
When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among…
Here's a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in…
Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in…
Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights…
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research…
This website uses cookies.