shopper marketing

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago

Loyalty Rewards Programs Help Retailers Retain Customers

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all…

1 year ago

Retail Media to Reach $85B in Sales By Moving In-Store

Retail media networks expanding by moving in-store to reach shoppers With predictions that sales will reach $85 Billion by 2026…

1 year ago

Omnichannel Marketing and Targeting Older Generations in 2023

Omnichannel marketing to older audiences rare FACT: 95% of the consumer package goods (CPG) omnichannel marketing briefs I read have…

1 year ago

Ageism Running Rampant in Marketing Agencies

Ageism does not allow old and young marketing agency employees to benefit from working together. As reported in a Globe…

1 year ago

2023 Omnichannel Marketing Trends

Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…

1 year ago

Omnichannel Marketing & the Growth of Retail Media Networks

Retailer media networks are gaining in popularity according to a trends report from the Path to Purchase Institute (P2PI) in…

2 years ago

Omnichannel Marketer: Secrets to My Success

At 91.5, Eugene shared his sales and marketing experience with me Young Marketers Should Seek Advice from Experienced Omnichannel Pros…

2 years ago

Grocery shoppers looking for value, not price sensitive: Weston

Headline after headline and research study after research study suggest grocery shoppers across North America are being hard hit by…

2 years ago

ShopliftR Interview: Exploring CPG Challenges from a Shopper Perspective

The consumer package goods (CPG) industry is facing many challenges with the inflation rate sitting at 5.9% and major supply…

2 years ago

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