When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…
Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…
Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.
This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto
Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…
QR codes increasingly popular with CPGs to engage shoppers in store. “SCAN ME!” These two short words are enhancing shopping…
As I was completing my weekly online store check on Shelfgram this morning, the pictured IOGO yogurt aisle blade sign…
Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…
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