shopper marketing

Loblaws’ Marvel Promotion is Winning Over Shoppers

When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…

16 hours ago

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…

2 months ago

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago

QR Codes Are Changing the Way CPG Engage Shoppers in Grocery Stores

QR codes increasingly popular with CPGs to engage shoppers in store. “SCAN ME!” These two short words are enhancing shopping…

4 months ago

IOGO Promotion Puts a Twist on Gift with Purchase Programs

As I was completing my weekly online store check on Shelfgram this morning, the pictured IOGO yogurt aisle blade sign…

4 months ago

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago

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