shopper insights

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago

Loyalty Rewards Programs Help Retailers Retain Customers

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all…

1 year ago

Omnichannel Marketing and Targeting Older Generations in 2023

Omnichannel marketing to older audiences rare FACT: 95% of the consumer package goods (CPG) omnichannel marketing briefs I read have…

1 year ago

2023 Omnichannel Marketing Trends

Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…

2 years ago

Omnichannel Marketer: Secrets to My Success

At 91.5, Eugene shared his sales and marketing experience with me Young Marketers Should Seek Advice from Experienced Omnichannel Pros…

2 years ago

Grocery shoppers looking for value, not price sensitive: Weston

Headline after headline and research study after research study suggest grocery shoppers across North America are being hard hit by…

2 years ago

Shopper Marketing Consultant: 5 Secrets of My Success

Image courtesy Clark Tibbs via Unsplash Five Key Attributes of a Shopper Marketing Consultant Recently, several connections looking to make…

2 years ago

Shopper Marketing Minute: Back-to-School Displays

https://vimeo.com/manage/videos/614533445 Yellow school buses are quintessentially connected to back-to-school, but is it time for brands to look at different iconography?…

3 years ago

SHOPPER MARKETING MINUTE: QR CODES ARE MAKING A COMEBACK

https://player.vimeo.com/video/566693061 QR codes are making a big comeback. How big?  A recent survey in the US by MobileIron, shows 72%…

3 years ago

COVID HAS IMPROVED THE CAR BUYING EXPERIENCE!

For me, the car buying experience is an unpleasant one. Overbearing sales reps and managers using their sales 101/Herb Tarlick…

4 years ago

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