omnichannel

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…

2 months ago
Ratings and Reviews Unlock a Goldmine of Consumer InsightsRatings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago
5 Interesting Social Media Insights Exclusively from Caddle5 Interesting Social Media Insights Exclusively from Caddle

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago
Ratings and Reviews Increase Sales Conversion for CPGsRatings and Reviews Increase Sales Conversion for CPGs

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago
The Lost Art of Near-Pack Gift ProgramsThe Lost Art of Near-Pack Gift Programs

The Lost Art of Near-Pack Gift Programs

I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…

4 months ago

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago
IOGO Promotion Puts a Twist on Gift with Purchase ProgramsIOGO Promotion Puts a Twist on Gift with Purchase Programs

IOGO Promotion Puts a Twist on Gift with Purchase Programs

As I was completing my weekly online store check on Shelfgram this morning, the pictured IOGO yogurt aisle blade sign…

4 months ago
Omnichannel Marketing Trends for CPG in 2024Omnichannel Marketing Trends for CPG in 2024

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago
Top 10 Benefits of Hiring a Marketing ConsultantTop 10 Benefits of Hiring a Marketing Consultant

Top 10 Benefits of Hiring a Marketing Consultant

Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success.…

1 year ago
Shopping Lists help drive sales conversion!Shopping Lists help drive sales conversion!

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago