omnichannel

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…

2 months ago

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago

The Lost Art of Near-Pack Gift Programs

I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…

4 months ago

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago

IOGO Promotion Puts a Twist on Gift with Purchase Programs

As I was completing my weekly online store check on Shelfgram this morning, the pictured IOGO yogurt aisle blade sign…

4 months ago

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago

Top 10 Benefits of Hiring a Marketing Consultant

Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success.…

1 year ago

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago

This website uses cookies.