omnichannel marketing

Loblaws’ Marvel Promotion is Winning Over Shoppers

When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…

16 hours ago

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago

Ratings & Reviews are #1 in Driving Consumer Purchase Decisions

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the…

3 months ago

The Lost Art of Near-Pack Gift Programs

I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…

4 months ago

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago

2023 Omnichannel Marketing Trends

Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…

2 years ago

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