When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…
This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto
♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you? If so, you are among the…
I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…
Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…
Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…
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