omnichannel marketing

Loblaws’ Marvel Promotion is Winning Over ShoppersLoblaws’ Marvel Promotion is Winning Over Shoppers

Loblaws’ Marvel Promotion is Winning Over Shoppers

When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…

16 hours ago
Ratings and Reviews Unlock a Goldmine of Consumer InsightsRatings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago
5 Interesting Social Media Insights Exclusively from Caddle5 Interesting Social Media Insights Exclusively from Caddle

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago
I am Aaron Richman – Your Dedicated and Expert Shopper Marketing ConsultantI am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago
Ratings & Reviews are #1 in Driving Consumer Purchase DecisionsRatings & Reviews are #1 in Driving Consumer Purchase Decisions

Ratings & Reviews are #1 in Driving Consumer Purchase Decisions

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the…

3 months ago
The Lost Art of Near-Pack Gift ProgramsThe Lost Art of Near-Pack Gift Programs

The Lost Art of Near-Pack Gift Programs

I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…

4 months ago
Omnichannel Marketing Trends for CPG in 2024Omnichannel Marketing Trends for CPG in 2024

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago
2023 Omnichannel Marketing Trends2023 Omnichannel Marketing Trends

2023 Omnichannel Marketing Trends

Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…

2 years ago