Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…
Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.
This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto
♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you? If so, you are among the…
I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…
Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…
The consumer package goods (CPG) industry is facing many challenges with the inflation rate sitting at 5.9% and major supply…
2021 was an exciting year in shopper marketing highlighted by the rapid expansion of E-Commerce, advancements in technology and the…
https://player.vimeo.com/video/430795800 In this episode of Shopper Marketing Minute, I discuss whether or not the timing is right for CPGs to…
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