cpg

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…

2 months ago

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago

Ratings & Reviews are #1 in Driving Consumer Purchase Decisions

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the…

3 months ago

The Lost Art of Near-Pack Gift Programs

I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…

4 months ago

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago

ShopliftR Interview: Exploring CPG Challenges from a Shopper Perspective

The consumer package goods (CPG) industry is facing many challenges with the inflation rate sitting at 5.9% and major supply…

2 years ago

Aaron’s Top 5 CPG Shopper Marketing Trends for 2022

2021 was an exciting year in shopper marketing highlighted by the rapid expansion of E-Commerce, advancements in technology and the…

3 years ago

Shopper Marketing Minute – Product Innovation and COVID

https://player.vimeo.com/video/430795800 In this episode of Shopper Marketing Minute, I discuss whether or not the timing is right for CPGs to…

4 years ago

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