consumer insights

Ratings and Reviews Unlock a Goldmine of Consumer InsightsRatings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago
5 Interesting Social Media Insights Exclusively from Caddle5 Interesting Social Media Insights Exclusively from Caddle

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago
Ratings and Reviews Increase Sales Conversion for CPGsRatings and Reviews Increase Sales Conversion for CPGs

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago
I am Aaron Richman – Your Dedicated and Expert Shopper Marketing ConsultantI am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago
Ratings & Reviews are #1 in Driving Consumer Purchase DecisionsRatings & Reviews are #1 in Driving Consumer Purchase Decisions

Ratings & Reviews are #1 in Driving Consumer Purchase Decisions

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the…

3 months ago

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago
Shopping Lists help drive sales conversion!Shopping Lists help drive sales conversion!

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago
Loyalty Rewards Programs Help Retailers Retain CustomersLoyalty Rewards Programs Help Retailers Retain Customers

Loyalty Rewards Programs Help Retailers Retain Customers

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all…

1 year ago
Shopper Marketing Minute – Product Innovation and COVIDShopper Marketing Minute – Product Innovation and COVID

Shopper Marketing Minute – Product Innovation and COVID

https://player.vimeo.com/video/430795800 In this episode of Shopper Marketing Minute, I discuss whether or not the timing is right for CPGs to…

4 years ago