Unified Commerce

Loblaws’ Marvel Promotion is Winning Over Shoppers

When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…

16 hours ago

Top 10 Benefits of Hiring Aaron Richman

Here's a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in a dynamic and highly competitive…

1 month ago

Ratings and Reviews: The Battle Between Incentivized and Non-incentivized

Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in different contexts

2 months ago

5 Exciting Insights from My Kroger Store Visit in Toledo Ohio

Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…

2 months ago

Ratings and Reviews Unlock a Goldmine of Consumer Insights

Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…

2 months ago

5 Interesting Social Media Insights Exclusively from Caddle

Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…

2 months ago

Ratings and Reviews Increase Sales Conversion for CPGs

Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.

2 months ago

I am Aaron Richman – Your Dedicated and Expert Shopper Marketing Consultant

This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto

3 months ago

Ratings & Reviews are #1 in Driving Consumer Purchase Decisions

♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you?  If so, you are among the…

3 months ago

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