Shopper Marketing

Omnichannel Marketing and Targeting Older Generations in 2023

Omnichannel marketing to older audiences rare FACT: 95% of the consumer package goods (CPG) omnichannel marketing briefs I read have…

1 year ago

Ageism Running Rampant in Marketing Agencies

Ageism does not allow old and young marketing agency employees to benefit from working together. As reported in a Globe…

1 year ago

2023 Omnichannel Marketing Trends

Top 5 omnichannel marketing trends for 2023 Omnichannel marketing is evolving so here are my predictions on what the top…

2 years ago

Omnichannel Marketing & the Growth of Retail Media Networks

Retailer media networks are gaining in popularity according to a trends report from the Path to Purchase Institute (P2PI) in…

2 years ago

Omnichannel Marketer: Secrets to My Success

At 91.5, Eugene shared his sales and marketing experience with me Young Marketers Should Seek Advice from Experienced Omnichannel Pros…

2 years ago

Grocery shoppers looking for value, not price sensitive: Weston

Headline after headline and research study after research study suggest grocery shoppers across North America are being hard hit by…

2 years ago

ShopliftR Interview: Exploring CPG Challenges from a Shopper Perspective

The consumer package goods (CPG) industry is facing many challenges with the inflation rate sitting at 5.9% and major supply…

2 years ago

Shopper Marketing Consultant: 5 Secrets of My Success

Image courtesy Clark Tibbs via Unsplash Five Key Attributes of a Shopper Marketing Consultant Recently, several connections looking to make…

2 years ago

Escalating Food Prices Shifting Grocery Shopping Behaviour

Higher grocery prices has major impact on shoppers. Using coupons is the most popular cost-saving strategy consumers intend to follow…

3 years ago

No Chips For You: Lay’s is Mad as Hell at Loblaws’ Pricing Policy

To paraphrase a famous line from the 1976 Oscar winning best movie Network, PepsiCo is “mad as hell, and is…

3 years ago

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