Shopper Marketing

Grocery Shoppers Moving to Digital Flyers as Readership Increases by 20%

Printed flyers, often found in mailboxes, rolled-up in elastic bands on doorsteps, or tucked within the pages of our community…

4 months ago

QR Codes Are Changing the Way CPG Engage Shoppers in Grocery Stores

QR codes increasingly popular with CPGs to engage shoppers in store. “SCAN ME!” These two short words are enhancing shopping…

4 months ago

IOGO Promotion Puts a Twist on Gift with Purchase Programs

As I was completing my weekly online store check on Shelfgram this morning, the pictured IOGO yogurt aisle blade sign…

4 months ago

Growth in Shopper Digital Media: Exploring the Dynamics of RMN vs. RAMP

Shopper Digitial Media ad spend in Canada is on the rise The digital advertising landscape in Canada is witnessing remarkable…

5 months ago

Shoppers Angry at Food Prices Consider Boycott of Loblaw Banner Stores Starting May 1

Shoppers Angry at Food Prices Consider Boycott of Loblaw Banner Stores

5 months ago

Omnichannel Marketing Trends for CPG in 2024

Omnichannel marketing trends 2024 As 2023 comes to a close, I want to share with you my top three trends…

9 months ago

Top 10 Benefits of Hiring a Marketing Consultant

Marketing agencies operate in a dynamic and highly competitive environment where staying ahead of the curve is essential for success.…

1 year ago

Shopping Lists help drive sales conversion!

One of the questions I get asked most often by my CPG clients is “how can we improve our sales…

1 year ago

Loyalty Rewards Programs Help Retailers Retain Customers

Canadian grocery shoppers love loyalty rewards programs! This according to a recent research study from Caddle that shows practically all…

1 year ago

Retail Media to Reach $85B in Sales By Moving In-Store

Retail media networks expanding by moving in-store to reach shoppers With predictions that sales will reach $85 Billion by 2026…

1 year ago

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