When Loblaws introduced their Marvel collectible cards promotion it generated a lot of buzz among shoppers and marketing industry observers.…
Here's a bright idea (no not the shirt :-0), hire me! Marketing agencies operate in a dynamic and highly competitive…
Both non-incentivized and incentivized ratings and reviews offer unique benefits and can be valuable in different contexts
Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing…
Ratings and reviews are a goldmine for consumer-packaged goods (CPG) brands looking to gain insights into shoppers. These insights are…
Exclusive Insights on Social Media Usage in Canada! I’m thrilled to share some exclusive research from my friends Caddle, brought…
Dr. Oetker's pizza has 458 ratings and reviews on Walmart.ca which will help shoppers inform an opinion on the product.
This is a story about the journey of Aaron Richman a Shopper Marketing Consultant in Toronto
♫ Might as well admit it I’m addicted to…RATINGS & REVIEWS! ♬ Aren’t you? If so, you are among the…
I was in my local LCBO liquor store over the weekend and noticed a display featuring a Coors beer near-pack…
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