Categories: Shopper Marketing

Shoppers Angry at Food Prices Consider Boycott of Loblaw Banner Stores Starting May 1

Shoppers consider boycotting Loblaws stores as food prices rise

NEWSFLASH: Canadians are mad as hell (about high food prices) and a group of Ontarians are not going to take it anymore– at least from Loblaws! According to a story on CTV News last night, over 60,000 people have signed a petition on Reddit, Inc. to boycott all Loblaw Companies Limited banner stores in May as a way of voicing their displeasure with rising prices.

Will the boycott have any impact?
 
No!
 
Is Loblaws being unfairly targeted as prices and profits are just as high at other grocery retailers including Sobeys, Metro and Walmart Canada
 
Yes!
 
As Dr. Sylvain Charlebois eloquently explains the group is aiming its frustration at the wrong problem stating, “it is not about the consumer at the store, it’s about the supply chain bullying happening between Loblaw, Walmart and suppliers…and it needs to be fixed.”
 
But whether it is corporate greed or supply chain causing food prices to go up, Canadians are struggling and looking for help to save on weekly grocery shopping trips. According to a recent research study by Caddle:
 
· 60% ALWAYS seek out discounts and promotions when grocery shopping.
· 62% have switched stores to get a discount.
· 61% find out about discounts and promotions via flyers.
 

A majority of shoppers always seek out discounts and promotions when shopping for groceries

No matter the outcome of the boycott, the issue of high food prices persists as a significant challenge in need of a resolution.

REDDIT BOYCOTT PAGE HERE: https://tinyurl.com/4a2bjsx7

CTV STORY HERE: https://tinyurl.com/yc23d4rw

CADDLE RESEARCH STUDY HERE: https://tinyurl.com/2pxxkvs3




Aaron Richman

Aaron Richman is a Toronto-based shopper marketing consultant passionate about motivating shoppers to buy your brand!

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