One of the questions I get asked most often by my CPG clients is “how can we improve our sales conversion rates?” via Ecommerce sites or in-store.
Typically, I advise clients that driving higher conversion rates starts in the pre-shop phase of the shopper journey by driving consideration utilizing shopper digital media with a goal of literally getting their brand on a consumer’s shopping list. Why is this so important? Well, according to a new research study from my friends at AdAdapted from their whitepaper titled “The CPG Pre-Planning Report”, shopping lists are an important part of the path to purchase.
Here are a few top-line insights:
For more insights you can download a copy of AdAdapted’s full report by clicking here.
And if you want help getting your brand onto shopping lists and into shopping carts consider AdAdapted’s media advertising solution which focuses on a new advertising genre: shopping list marketing. It is a solution many of my clients have used to drive consideration and sales lift.
A top line overview:
If you want to know more about AdAdapted’s shopping list ad solution feel free to contact me at aaron@jamzmarketing.com or check out their website by clicking here.
Until next time, thanks for visiting.
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